If you have established your own architecture design business, if you have already hired a team of talented architects, your work doesn’t end there. You would then have to concentrate on improving your business’ revenue. This and any diversification like trading with the Brit Method in your spare time would help stabilize the financial state of your business. A proper financial growth is required for any business to be productive. This would take a lot of efforts and research. You should be able to understand your clients better. You should know the market trends and stay up to date with the design software required and all other needs of the market and the clients. Here are ways to improve your business’s finances by getting more clients and promoting an overall business development:
Focus on what you do best:
Each architecture firm would have a specialty. Some are good at residential buildings, some at commercial complexes and some both. Decide and understand which projects suit your company the best. This would help you understand your prospective clients. Understanding your clients would help you devise a marketing strategy to cater to that particular type of client.
Have a portfolio that talks volumes:
What if you had a unique portfolio book? A book designed so well that it would catch anyone’s attention? What if you had an interactive website, with walkthroughs of your completed projects, spaces to customize sample projects or anything interesting that would gain your client’s attention? Such things would stand out from a conventional architectural design portfolio.
Networking events help:
When you attend large networking events, you get to meet other architects in your area, potential clients and more. This can help you understand your competitors and clients.Carry your business cards to handover to your clients and get their cards. This will help grow your network.
Build your mailing list:
From all the users who visit your website, from the cards, you gather from interested clients, build your mailing list. Send out periodic emails to notify them of your new projects, new offices, and any such important updates. But remember not to bombard their inbox with too many promotional emails. This would then end up to be a big turn off. If there are clients who show interest in your projects, make it a point to get back to them. Follow up to check the status of their decision. Ask for their feedback to help you understand areas that you might have to work on.
Establish a brand identity:
Like any other business, brand image establishment is crucial to improving the financials of your architecture design company in the long run. Make your marketing campaigns unique and your services, of unbeatable quality to help your clients remember your company. When your brand identity is strong, it helps acquire more clients and retain the existing ones.
Social media magic:
Now with the growth of internet’s influence on people, you can make the best use of social media to your benefits. Use the social media pages to post updates about your new and upcoming ventures. You can also post photos of your completed projects.
You need the right promotional campaigns to make your architecture design firm handle the competition and make a name for it. This would help improve your revenue a great deal, in the long run.